How Jury Selection Really Wins Cases | Robert Swafford on Strike for Cause
In this episode of Verdicts & Vogue, Cristina Perez speaks with nationally recognized jury consultant Robert Swafford about how jury selection can shape the outcome of a trial before evidence is ever presented.
Drawing on decades of experience and thousands of trials, Swafford explains his “Strike for Cause” methodology, which focuses on identifying jurors whose existing beliefs or biases may affect how they evaluate a case. He discusses the difference between selecting and deselecting jurors, how attorneys can uncover hidden biases through effective questioning, and why active listening is critical during voir dire.
The conversation also explores the psychology behind juror decision-making and the emotional challenges of preparing victims and families to testify. Overall, the episode provides an inside look at how understanding jurors, asking the right questions, and recognizing deeply held beliefs can help attorneys build stronger cases.
